What does Alexa Chung actually do? and how do I become her? are two questions that I have yet to find answers to. For now I’m stuck stalking her style on Instagram, and then trying to find cheaper versions of it in real life.
Not one to wake up before 10am like…ever, I found myself sprinting into the shower and flying out the door before 8 one morning the other month. It was the opening day of Alexa’s latest clothing collaboration, and this was the closest I’d come to working out in the past year. Half an hour later I ran into Marks & Spencers, gasping for air. I normally wouldn’t be caught dead entering M&S—a place I like to call “the K-Mart of the UK,” but this was different. I walked past groups of women on my way to the dressing rooms, every single one of them holding the same pilgrim, Miu Miu knock-off blouse I had picked out.
A single Instagram post by Chung wearing that shirt had caused it to sell out within a matter of minutes.